Source: GQG Partners LLC, Statista Advertising & Media Outlook. See statista.com. Figures reflect estimates for full-year spend. Does not include revenues associated with email marketing, sponsorships, product agreements, product placement, or commission-based affiliate systems. Percentage change values are relative (i.e., an increase of 20% from a starting value of 50% would equal 60%, not 70%). Comparability: Base changes. Figures are not comparable with previous reports.