Source: GQG Partners LLC (chart). McKinsey’s AI Discovery Survey (data). Data as of August 2025. Notes: Figures do not sum to 100% because of rounding. Purchasing journeys question: Rank the sources in order of most to least likely to use when researching or making decision related to a category, brand, product, or service. Respondent/users surveyed stated they use one of the following AI-powered search tools: ChatGPT, Claude, Copilot, Gemini, Google AI Overview, or Perplexity.